Advertised over the last two decades as a “food mecca” and “the heart of Mexican gastronomy” Oaxaca has become increasingly dependent on food/fiesta/folklore tourism. The gourmetization and cultural appropriation of local foodstuffs and heritage for the sake of (inter)national tourism – al gusto del turista – has created a thriving food scene (hipster coffee shops, high-end restaurants, mezcalerias and boutique shops). But resistance to this marketing strategy has grown through marches and political graffiti. This talk examines this growing discontent through the lens of a local gastropolitics embedded in global racialized inequalities and Oaxaca’s long traditions of strong social and political movements.